Pascal Zoghbi is a lebanese Arabic Type Designer and Typographer. He mostly creates new Arabic fonts,corporate identities and print design applications and publications. What I like about his work is mostly the concepts and ideas behind each piece and the the way he mixes and plays with type.
Here are some examples and descriptions of his work :
- ALO
Association Libanaise des Orthophonistes. The speech box and sound waves represent the logotype for ALO. The font ‘FF Blur’ was chosen since it characterizes in it’s rounded modulated strokes the spirit of the sound waves. Furthermore, simplified shapes from the sound waves where created to be used in the logotype. Since the association deals with speaking and hearing problems, the final logotype was based on the shape of the speech box and the simplified shapes of the sound waves. The shape can also be a simplified shape of an ear.
- Meen Inta
Meen Inta is a logotype produced for a series of flyers/posters about Lebanese artists/designers. The main shape started from a question mark symbol (?). It is a rounded and based on a circular grid. The logotype is composed of detached Arabic letters but at the same time the letters are connecting and looping together. The logotype gives the feel of a maze or the feel of questioning. That is due to the fact that the flyers/posters main concept is to make the viewer ask who is this artist or designer who is introduced.
- Coma/ISTD
The masthead of the magazine is ‘coma’ and the ‘o’ is replaced by an arabic comma to state that the Arabic typography is in a coma. It is struggling for life. It’s dying if we, the arab typographers and politicians, don’t let it progress and develop. A ‘serum’ is placed on the cover of the magazine to clarify the message and acts as a promotional item for the magazine.
- Arabic Type Today
Poster for a lecture given at Notre Dame University in November 2006 about Arabic type modern history and the type design process.
- Freedom
Description :
- Alef Caps
